Sterling Publishing (www.sterlingpublishing.com.au) has acquired leading industry newsletter and content service TouchPoint.

TouchPoint, established in 2007, delivers off-the-shelf newsletter and content solutions for real estate agents.

The individually branded newsletters reach thousands of Australians each month via individual individual agents and real estate franchise groups that subscribe to the service.

According to Alex Whitlock, director of Sterling Publishing, the acquisition of TouchPoint will make a valuable service available to the readers of Real Estate Business, a product of Sterling Publishing..

“We can now offer readers of these products a cost-effective and simple client retention solution in the form of a tailored monthly client e-newsletter as well as off-the-shelf articles.”

“Not only will this help real estate agents retain more clients and drive new business, it will also help ensure that they remain top of mind when customers are ready to make further decisions around their real estate needs".

TouchPoint offers real estate agents branded electronic newsletters from as little $149 per month. Each newsletter is tailored to reflect the estate agent’s corporate identity and business.

“Every estate agent should have their own client newsletter – it’s a basic essential in keeping in close contact with clients.

“We are pleased that we can now make sure that readers of Real Estate Business have access to one of the leading client retention products on the market,” he said.

For more information on TouchPoint please click here.