Sterling Publishing (www.sterlingpublishing.com.au) has acquired leading industry newsletter and content service TouchPoint.

TouchPoint, established in 2007, delivers off-the-shelf newsletter and content solutions for mortgage and finance brokers .

The individually branded newsletters reach thousands of Australians each month via individual brokers and brokerage groups that subscribe to the service.

According to Alex Whitlock, director of Sterling Publishing, the acquisition of TouchPoint will make a valuable service available to the readers of leading mortgage industry publication The Adviser, a product of Sterling Publishing.

“We can now offer readers of The Adviser a cost-effective and simple client retention solution in the form of a tailored monthly client e-newsletter as well as off-the-shelf articles.”

“Not only will this help brokers retain more clients and drive new business, it will also help ensure that they remain top of mind when customers are ready to make further decisions around their mortgage and debt requirements.

TouchPoint offers brokers branded electronic newsletters from as little $149 per month. Each newsletter is tailored to reflect the broker’s corporate identity and business.

“Every broker should have their own client newsletter – it’s a basic essential in keeping in close contact with clients.

“We are pleased that we can now make sure that readers of The Adviser have access to one of the leading client retention products on the market,” he said.

For more information on TouchPoint please click here.